Ampscript string functions. For an overview of AMPscript syntax, click the Guides tab.

Ampscript string functions Discover AMPscript fundamentals, including syntax and functions, to enhance your Marketing Cloud Engagement experience. Apr 21, 2018 · Overview The string AMPscript functions are generally used to perform any string operation, including parsing, converting, concatenating, trimming and matching. If you do not specify a value for the third parameter, the […] Explore the Char() function in AMPscript for string manipulation in Salesforce Marketing Cloud. Mar 11, 2020 · Overview As we dive into more complex AMPscript logic we may come across situations where we need to manipulate string values to achieve different things. Through robust personalization, data manipulation, and even API capabilities, it unlocks the full potential of your emails, SMS, Cloud Pages, and more. Nov 8, 2019 · BuildRowSetFromString Function The BuildRowSetFromString function allows you to create a rowset from a string and define the delimiter. Using the Substring function lets your return a portion of a string based on the position where you want to start and the length of the string. A result of 0 indicates that the substring wasn’t found in the source string. If any of the first conditions are met in a function, it will stop evaluating the rest of that function. AMPscript evaluates from top to bottom, left to right. You can format a date string using a custom format by passing a string that specifies the format. We can do this by using the following functions listed below: Lowercase (1) Uppercase (1) Propercase (1) Trim (1) Empty (1) Apr 21, 2018 · Substring This function returns a portion of the specified string starting at a certain character position and no longer than the specified length. Syntax: This document contains reference information for AMPscript functions. For an overview of AMPscript syntax, click the Guides tab. j Getting Started About AMPscript Index of AMPscript Functions Contact Functions Content Functions Data Extension Functions Date & Time Functions Encryption Functions HTTP Functions Math Functions Microsoft Dynamics Use the AMPscript string functions to display and manipulate strings. The function uses 1-based indexing—that is, the first character in the string is counted as position 1. For example, you can find information about AMPscript functions that manipulate dates and times in the Date & Time Functions category. AMPscript Functions with examples, proper syntax, and full explanations to help you navigate Salesforce Marketing Cloud with ease. What is AMPscript? AMPscript is a proprietary programming language that you can use to deeply enrich the experience of Marketing Cloud to both your organization and your subscribers. If the specified character position is more than the length of the specified string, the function returns an empty string. While other scripting languages offer user-defined functions (for example, JavaScript), AMPscript uses a declarative approach through predefined functions which are primarily oriented to displaying, transforming and […] Sep 25, 2025 · Personalization often means working with text values – names, product descriptions, addresses, dynamic messages, etc. Example %%[ var @firstName var @lastName var @fullName set @firstName = AttributeValue("firstName") /* value from attribute or DE […]. Example: Copy Code Nov 15, 2019 · The order of how this is written is important. We can do this by using the following functions listed below: Replace (1, 2, 3) Length (1) IndexOf (1, 2) Substring (1, 2, 3) Concat (1, 2) Apr 21, 2018 · Functions In programming, a function is a named section of a program that takes some input values (or arguments) to perform a specific task and produce an output value. Start coding smarter today! Sep 22, 2020 · The Substring function is similar to the =LEFT or =RIGHT function in Excel. Use the AMPscript string functions to display and manipulate strings. A good use case is using Substring to return the last 4 digits of a phone number. AMPscript has many string functions to manipulate text. String FunctionsReturns the position at which a substring occurs within a string. Dec 7, 2021 · Overview As we dive into more complex AMPscript logic we may come across situations where we need to manipulate string values to achieve different things. This table shows the formatting elements that you can pass in a custom date string. We organized the functions in this reference guide into categories based on the types of data that each function interacts with. Learn about the Substring() function in Salesforce Marketing Cloud AMPscript for extracting specific portions of strings from larger text data. This section contains information about these AMPscript functions. Arguments Concat(1,n) Ordinal Type Required Description 1 String True First string to concatenate n String False Second string to concatenate NOTE: Additional parameter values can be appended as arguments. The shirt size is a “M” so technically the AMPscript stops evaluating the rest of conditions since one of the condition is satisfied. Apr 21, 2018 · Concat This function concatenates one or more strings. sjnzq aknn hwxza lnu ddnkd lmpezj airtc lwmyw dxdd jvegem zzcch motyu jqpfrv ytbsaqpzs hmkhok